Identify consumer problems ahead of time.
Marketing tech – A Perfect Science?
Today is a golden age for marketing tech. The digital world has opened up a plethora of new tools for eager marketers to play and experiment with it. Take social media for example, the mere existence of Twitter has enabled us to communicate and elicit a response in an instant. All it takes is a few pithy Tweets and a couple of hours in the Twittersphere, and we have our very own set of data points ready to analyse, test and refine into a theory about the type of content that makes a good Tweet.
As consumers, we are at the receiving end of this kind of test & refine marketing everyday. Have you ever searched for something on Google, maybe accommodation options for your next overseas holiday, or the best trainers for long distance running, only to be met with a host of emails from Trip Advisor in your inbox the following morning suggesting an array of options ...