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Principals celebrates 9 global wins at the 2018 Rebrand™ awards.

March 20, 2018


We’re on cloud nine!

We’re thrilled to have had another hugely successful year at the REBRAND 100® Global Awards. This includes a Best Of for our rebrand of PNG Air – one of the most dynamic and culturally relevant identities we’ve created in our 22 year history.

Held every two years, REBRAND 100® are the highest recognition for excellence in brand repositioning and the only global competition of its kind.

Beyond our Best Of for PNG Air we won five Distinctions: for the rebranding of Sydney’s Northern Beaches Council, New Zealand law firm Russell McVeagh, grassroots movement the Darwin Challenge, and property development company Tribeca.

The Distinction award for the rebrand of our own XXVI once again highlights the impact of language and design working together.

We also received a further three Merit awards for the rebrands of energy provider AGL, Sydney’s Barker College and Monash University.

The nine awards we’ve won this year are a testament to the skills of the teams in all our offices. More importantly, they are a credit to our clients and their willingness to embrace our seriously imaginative thinking, design and writing.


by Principals

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