Rebrand is an annual awards show that recognises the best rebrand projects in the world. Principals are proud to have won 14 of these awards in partnership with our great clients, making us the most awarded agency in Asia Pacific, and among the top 5 most awarded internationally.
2012
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Best of AwardNAB Private WealthA stunning brand identity based on the idea of an exclusive network of connections, to cut through premium brand clutter. Click here to view more. |
2012
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Distinction AwardDrew and NapierAn altogether world class brand identity for one of Singapore’s leading law firms. Click here to view more. |
2012
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Distinction AwardGreat Western Sydney GiantsAn ambitious and striking name and identity for the AFL's newest club, launching in NRL heartland. Click here to view more. |
2012
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Distinction AwardThe Tax InstituteA simplified name and a new brand identity for the Tax institute, to appeal to the new breed of tax practitioners. Click here to view more. |
2012
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Merit AwardAustralian National UniversityA bold and coherent identity to build the profile of Australia’s leading university. Click here to view more. |
2012
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Merit AwardBionics InstituteA new name and visual identity to reflect an exciting new vision and position the Institute as the world expert in the field of bionics. Click here to view more. |
2012
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Merit AwardCenturiaA challenger brand identity for one of Australia’s most dynamic diversified funds managers. Click here to view more. |
2012
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Merit AwardhirmaaA fresh language based brand identity to capture the essence of “community value champions” and bring to life the idea of hirmaa being the voice of the community. Click here to view more. |
2012
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Notable AwardCatalystAn intelligent new identity for Catalyst Mutual that positions them as a savvy alternative to the big banks. Click here to view more. |
2012
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Notable AwardFinsiaA strong and dynamic identity for Australia’s financial services profession’s membership organisation, to inspire members to achieve more. Click here to view more. |
2011
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Distinction AwardSucrogenA fresh start identity for the former CSR Sugar business, signalling their colourful future as a food and biofuels business. Click here to view more. |
2011
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Merit AwardPeoplecareA cheeky new identity for a small health care insurer with big ambitions and an even bigger heart. Click here to view more. |
2011
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Merit AwardSubaru AustraliaAn identity system that places Subaru's commitment to four wheel drive engineering at its core, in a warm and relatable way. Click here to view more. |
2011
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Merit AwardThe Trust CompanyA refined new identity for The Trust Company, a firm that draws proudly on its past, yet now looks confidently to the future. Click here to view more. |
2010
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Best of AwardOnce OnlineAn elegantly simple new identity for a financial services brand that aims to ‘uncomplicate’ the life of its customers. Click here to view more. |
2009
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Notable AwardKU Childrens ServicesA playful new identity for Australia’s oldest childcare organisation, devoted to the care and happiness of children. Click here to view more. |
2009
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Notable AwardPrincipals own identityAn ever changing identity for our own business, anchored in the idea of authentic storytelling. Click here to view more. |
2009
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Notable AwardThe AcademyA never stand still, language driven identity for the National Australia Bank's in-house University that invites NAB people to think again every time they see it. Click here to view more. |
2008
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Best of AwardBlake DawsonA refined new identity for a top tier law firm that captures the intelligence and warmth of its culture. Click here to view more. |
2008
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Merit AwardTaubmansA vibrant new identity for a heritage brand setting out to rediscover its pioneering spirit. Click here to view more. |
2008
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Merit AwardNAB HomesideAn engaging new identity for the specialist home-lending division of NAB, seeking to own the warmth of home. Click here to view more. |
2008
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Merit AwardThe Song CompanyA thought provoking identity for a performing arts group inspired by breakthrough performances. Click here to view more. |
2008
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Merit AwardThe University of NewcastleA confident new identity for The University of Newcastle that reshapes its heritage for a new generation of students. Click here to view more. |
2008
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Notable AwardThink BrickA breakthrough identity for an organisation formerly known as the Clay Brick & Paving Institute. Click here to view more. |
