Armchair activism needn’t be ‘slactivism’. Real activism gets results. If you can get results in your pyjamas then big ups to you!
Take the well-documented example of the fight against Nestle this year.
‘Using facebook and youtube, Greenpeace stared down Nestle and Nestle blinked’.
Nestle ‘had been under fire for three months for its use of palm [...]
AFR American Apparel Arun Sarin Bag o Scrap Ben and Jerry Beyond Petroleum Blake Dawson BP brand identity brand image brand language brand value brand voice Cigarette Cigarette Packaging digital digital marketing DIY online Environment Facon Froot Loops Greenpeace interactive Lord Browne of Madingley Mark Bunting Marketers Mother Jones Nestle Oliver Beale Online Privacy Principals Rand Waddoups Richard Branson Smart Choices social media Soysages Starbucks Sustainability Tofurky Vegetarian Meat Virgin Atlantic Vodafone Walmart Westpac XXVI
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