Principals

Principals publishes the second in their Digital Pulse research series. The quarterly report reviews online attitudes and behaviours, based upon a nationally representative sample of internet users.
This quarter the study explores the extent to which Australians feel comfortable sharing different kinds of information over the internet.
The study discovered that Australians of all ages are quite [...]

Trust is the cornerstone of all relationships, and nothing can damage this relationship more then being careless with your clients personal identities. In our recent Digital Pulse Study we discuss the importance of not being careless with customer information, and how the repercussions of such an act could reduce the value of your brand.
“VODAFONE faces [...]

Our recent digital pulse survey ‘privacy issue’ found the majority of Australians are comfortable actively sharing personal opinions and attributed commentary online – and this should be celebrated as a good thing! I’m personally reinforcing this by expressing my opinion in this blog.
As the US on Tuesday announced they will be hosting UNESCO’s World Press [...]

As noted in this quarter’s digital pulse survey, Australians are growing increasingly comfortable with sharing personal information online. And frankly, even if they weren’t, their behaviour is being secretly tracked anyway so the result is a mass of data about your personal life floating in the ether.
This may horrify those who are inclined to paranoia, [...]

I once wrote a guide to speed dating (I know, but it was a living) which involved interviewing a life coach and relationship specialist on the most effective way to be attractive in a limited timeframe. This was many years ago when the phenomenon was still fairly new but it all jumped back to mind [...]

Google CEO Eric Schmidt speaks with breathtaking candour on the topic of online privacy.  He recently said, in a totally matter-of-fact way: “We know where you are.  We know where you’ve been.  We more or less know what you’re thinking about”.  In an even more Orwellian moment he quipped “If you have something that you [...]