“VODAFONE faces compensation payments to up to 4 million customers after confirming it is investigating a security breach that has put billing and call records on a publicly accessible website protected only by passwords that change monthly.” The Sydney Morning Herald – Vodafone liable for privacy breach
So we [...]
Tag Archives: social media
Vodafone or Vodafail
January 11, 2011
Are you being served, digitally?
October 7, 2010
Without doubt, the Australian marketing community have passed through an emotional crossroads and now place digital and interactive channels at the heart of their ‘message out’ brand planning.
But as yet there are few examples of big brands that harness digital channels as a ‘key way in’ to their organisations, for their customers to access personal [...]
Managing brand reputation in a ‘pass it on’ world
October 7, 2010
One of the funniest customer complaint letters on the web today is from a Virgin Atlantic passenger, Oliver Beale, who shares his ‘culinary journey from hell’ on a flight from Mumbai to London. His lengthy tongue-in-cheek email, addressed to Richard Branson and cc’d to the world is punctuated by close-ups of the curious meal, [...]
