‘Local’ is the new ‘green’.
Local food, local goods,’locavores’. Local is fresher. Local burns less shipping fuel. Local keeps the wealth nearby. Yadda, yadda.
So how does a multinational get some local-cred?
They don’t…
Grist tells us, in a bit of sneaky un-branding, Starbucks stripped its name and logo from a Seattle coffee shop and reopened as the rustic [...]
AFR American Apparel Arun Sarin Bag o Scrap Ben and Jerry Beyond Petroleum Blake Dawson BP brand identity brand image brand language brand value brand voice Cigarette Cigarette Packaging digital digital marketing DIY online Environment Facon Froot Loops Greenpeace interactive Lord Browne of Madingley Mark Bunting Marketers Mother Jones Nestle Oliver Beale Online Privacy Principals Rand Waddoups Richard Branson Smart Choices social media Soysages Starbucks Sustainability Tofurky Vegetarian Meat Virgin Atlantic Vodafone Walmart Westpac XXVI
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
