Tag Archives: Virgin Atlantic

Managing brand reputation in a ‘pass it on’ world

One of the funniest customer complaint letters on the web today is from a Virgin Atlantic passenger, Oliver Beale, who shares his ‘culinary journey from hell’ on a flight from Mumbai to London. His lengthy tongue-in-cheek email, addressed to Richard Branson and cc’d to the world is punctuated by close-ups of the curious meal, [...]

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