The games that people play
When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, most Australians have played some sort of digital game in their lifetime. The noticeable differences exists between generations and genders, which Wayde Bull covered in his most recent article in the AFR.
We synthesised these findings and have developed four key personas to distill who these ‘gamers’ are and give you an insight into to the types games that they play.
Meet Gia and Sammy, both 15 from Brisbane
Master and Commander
Meet Daniel, 29 from Melbourne
Meet Liz, 41 from Sydney
Back to reality
Meet Martin, 57 from Margaret River