To celebrate the opening of our office in Auckland, we replicated our Digital Pulse study in New Zealand. We’ve uncovered some interesting insights, which we’ve kindly shared through our Digital Pulse dashboard (click on “New Zealand” above the dashboard).
We discovered that although NZ follows Australia in terms of market size and sophistication – Kiwis are, infact, more sophisticated in what they do online, particularly when it comes to social application and networking. (Don’t just take our word for it: this finding has been supported by other 3rd Party data published by The World Bank on Internet Penetration within Asia Pacific and a recent research study conducted by Roy Morgan on internet users living in New Zealand).
So, judging from the existing findings, while mobile is less prevalent in NZ than other developed nations, we imagine that with the increase of smartphone uptake – Kiwis will leap frog in terms of the ways they use mobile phones to be better connected to each other and to brands.
For more detailed differences between Australians and New Zealanders and other findings, request the full presentation from Tessa in our Auckland office at email@example.com