Principals and the Song Company win the NSW AbaF SME Award
(L-R): Deborah Mills, The Song Company; Jane Haley, AbaF and Sandy Belford, Principals.
Each year the AbaF Awards (Australian Business Arts Foundation) honour the finest relationships between the private sector and the arts, in the areas of partnering, volunteering and giving. It’s a chance for businesses to show innovative thinking through their support for the arts – and for the arts to showcase best practice by partnering with the private sector.
This year, Principals and the Song Company won the NSW AbaF SME 2011 Award – an award that recognises partnerships between businesses employing fewer than 200 people (globally) with arts and cultural organisations.
The partnership between the Song Company and Principals has been a 5 year alliance, with the two first working together in 2006 to refine the Song Company’s brand strategy and identity. And with a shared love for creativity and excellence, it was the foundation for a rewarding association.
‘The Song Company is a very special client for us. We really love who they are and what they do. It’s a rewarding, challenging experience for us at every level, and we feel very privileged to have played a small part in helping the Song Company contribute to the Arts in Australia,’ said Sandy Belford, Director, Principals.
“As a small, non-profit organisation receiving in-kind support, Principals treats us the same as a paying client,” says Karen Baker, General Manager of the Song Company. “We work well together because we have similar goals, albeit from different platforms.”
Principals actively supports a number of organisations in the arts, science and broader communities, including Sydney Symphony and RICHSS (Redfern & Inner City Home Support Service) in Sydney and the Bionics Institute in Melbourne.
-ENDS-
For Further information contact:
Principals:
Tom Brigstocke
Managing Director
0418 447 094
tom@principals.com.au
About Principals
Principals is a brand strategy and identity company with offices in Sydney and Melbourne. Principals helps clients build authentic, stand-out identities, digging deep to articulate their true personality and bringing it to life in their visual identity, language, behaviour and communication.
Principals’ services include: brand strategy, brand architecture, brand identity, digital brand strategy and design, brand language, brand messaging, brand communications, internal branding, brand guardianship and brand management.
Principals’ work includes rebranding NAB and Blake Dawson and the launch of the Greater Western Sydney Giants. Other clients include MLC, Australia Post, Sucrogen, Peoplecare, Weight Watchers, The Trust Company, NRMA Motoring & Services, IAG, The Tax Institute, Brambles, Australian National University and Sydney Symphony.
Press Release - Principals - 8th September 2011
