Principals creates Mallesons’ Facebook page to engage law graduates
Mallesons Stephen Jaques, one of the leading law firms in the Asia Pacific region, has launched a Facebook page to help recruit potential summer clerks and graduates.
Their social media strategy, developed by branding agency Principals, aims to help candidates to get a real sense of what the firm cares about, reveal career opportunities and display the firm’s culture – all through starting conversations with law students.
Sam Garner, Graduate Resourcing Manager, said: ” Facebook is a natural place to engage law students: it’s where they spend a lot of time and a key source for information. The Mallesons Facebook page provides a new place for students to ask questions, share information and experiences and see inside the firm.”
“And Principals have both the experience of our brand from previous work together, plus the digital expertise to develop the strategy and execute it online.”
Mallesons, a leading law firm in the Asian region, appointed Principals to create a social media strategy to start a dialogue with potential summer clerks and graduates in order to help them get a real sense of the firm.
Principals created a Facebook content strategy and design that helps Mallesons start that conversation with law students – to demonstrate what the firm cares about, reveal career opportunities, and display the firm’s culture. The new law graduate page is called ‘The Real Deal’.
Tessa Shaw, Strategy Director at Principals said: “‘The Real Deal’ really sums up what the Mallesons Facebook page is all about. It’s about creating a genuine experience of Mallesons and about having an authentic presence in social media. Mallesons are there as themselves.”
“At Principals, we’re in the business of building brands people can believe in, so we’re really excited to have helped Mallesons define the role Facebook plays in telling their brand story and start a richer conversation with law students.”
On Thursday May 12th, Mallesons was the first Australian top-tier law firm to launch a Facebook page.
To see what was created you can visit the Mallesons Facebook page for more information.
Media Release - Principals - 20th January 2011
