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Breakfast Clubbed
Froot Loops (a cereal so un-fruity, its creators have to spell their product's name incorrectly, in order to avoid misleading consumers it may actually contain fruit!) is apparently a good breakfast choice.
In fact, Frosted Flakes and just about any other commercial breakfast cereal are also, apparently, good breakfast choices, since they've all 'won' the Smart Choices seal of approval - a big green checkmark for being a smarter choice for breakfast, than say, a bar of rocky road.
"You're rushing around, you're trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal," Dr.
Bags of smarts
Making good on their promise to relentlessly pioneer industry standards in social and environmental responsibility, (especially their commitment to promote environmentally-friendly practices, use solar power, recycle fabric scraps and utilize organic cotton) American Apparel have introduced the 'Bag o Scraps'.
These are bags of collected cuttings from some of their favorite (uber) fun fabrics from around their factory.
Each bag comes with a zine (printed on scrap paper, of course) with five fun and easy scrap projects, complete with how-to instructions.
A surprising bank
Westpac has been telling us, of late, that it is a no surprises bank. Safe as houses. Fiscally conservative.
Ben and Jerry
Most newsy types are out to lunch over Ben & Jerry's 'Hubby Hubby' - the temporary name of its 'Chubby Hubby' ice cream, in support of the decision to make gay-marriage legal in the company's home state, Vermont.
But seriously, this is Ben and Jerry’s we’re talking about - what did they expect?!
B n J’s has never been the retiring type when it comes to politics and this is just another stick-it-to-the-man move by the boys. Completely expected and totally consistent with their brand.
Starbucks by any other name
'Local' is the new 'green'.
Local food, local goods,'locavores'. Local is fresher.
Big Petroleum
The 210,000 gallons of crude oil spewing into the Gulf of Mexico every day isn’t just destroying ecosystems and crucifying BP’s ‘Beyond Petroleum’ promise, it’s exposing BP for what they apparently were all along - Big Petroleum!
Mother Jones tells us that in 2000, with the noblest of intentions, then CEO ‘Lord Browne of Madingley’ told Ogilvy - their creative agency at the time - that he wanted BP to be “a force for good in the world” promising if they “build that image and I will hold the company accountable to it”.
After millions of marketing dollars they decided to revert to their initials, and, making grand and glorious suggestions about leading the oily pack in the march towards renewable energies, sport the tagline ‘Beyond Petroleum.’
Punchline more like…
If BP had truly been moving ‘Beyond Petroleum’ over the last decade would this disaster have ever happened? Probably not.
Would Liz Lemon like Tina Fey?
Liz'd have sprayed nose-fanta all over her cluttered desk at the thought of swishing up for an Esquire shoot. But there's Tina - hotting it up with the best (the rest?) of them in last months issue?!?
Doesn't feel right..
Yeah, but no, but yeah, but...
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Fake stuff can make real enemies
