Rebrand is an annual awards show that recognises the best rebrand projects in the world. Principals are proud to have won 14 of these awards in partnership with our great clients, making us the most awarded agency in Asia Pacific, and among the top 5 most awarded internationally.
2011
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Distinction AwardSucrogenA fresh start identity for the former CSR Sugar business, signalling their colourful future as a food and biofuels business. Click here to view more. |
2011
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Merit AwardPeoplecareA cheeky new identity for a small health care insurer with big ambitions and an even bigger heart. Click here to view more. |
2011
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Merit AwardSubaru AustraliaAn identity system that places Subaru's commitment to four wheel drive engineering at its core, in a warm and relatable way. Click here to view more. |
2011
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Merit AwardThe Trust CompanyA refined new identity for The Trust Company, a firm that draws proudly on its past, yet now looks confidently to the future. Click here to view more. |
2010
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Best of AwardOnce OnlineAn elegantly simple new identity for a financial services brand that aims to ‘uncomplicate’ the life of its customers. Click here to view more. |
2009
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Notable AwardKU Childrens ServicesA playful new identity for Australia’s oldest childcare organisation, devoted to the care and happiness of children. Click here to view more. |
2009
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Notable AwardPrincipals own identityAn ever changing identity for our own business, anchored in the idea of authentic storytelling. Click here to view more. |
2009
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Notable AwardThe AcademyA never stand still, language driven identity for the National Australia Bank's in-house University that invites NAB people to think again every time they see it. Click here to view more. |
2008
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Best of AwardBlake DawsonA refined new identity for a top tier law firm that captures the intelligence and warmth of its culture. Click here to view more. |
2008
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Merit AwardTaubmansA vibrant new identity for a heritage brand setting out to rediscover its pioneering spirit. Click here to view more. |
2008
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Merit AwardNAB HomesideAn engaging new identity for the specialist home-lending division of NAB, seeking to own the warmth of home. Click here to view more. |
2008
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Merit AwardThe Song CompanyA thought provoking identity for a performing arts group inspired by breakthrough performances. Click here to view more. |
2008
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Merit AwardThe University of NewcastleA confident new identity for The University of Newcastle that reshapes its heritage for a new generation of students. Click here to view more. |
2008
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Notable AwardThink BrickA breakthrough identity for an organisation formerly known as the Clay Brick & Paving Institute. Click here to view more. |
