An adviser-sold insurance brand, Asteron came to us with a low-profile, and a desire to bring something more positive to the Life Insurance sector. Rather than play on fear, Asteron wanted to focus on the confidence they could give people to live life the way they want – and the role they could play in helping members embrace a healthier lifestyle.
Their positive attitude and aim to motivate customers to live better was the key to differentiating them in a crowded category. In line with this, we refreshed the identity and tone of voice (focusing on positivity) and even changed their name – from Asteron to AsteronLife – to more efficiently communicate who they are and what they do.
A fresh and optimistic identity that sets AsteronLife apart from all its coposition as a ‘positively different’ insurance company.