If you thought this page is useful to your friend, use this form to send.
Friend Email
Enter your message

Asteron Life

The task

An adviser-sold insurance brand, Asteron came to us with a low-profile, and a desire to bring something more positive to the Life Insurance sector. Rather than play on fear, Asteron wanted to focus on the confidence they could give people to live life the way they want – and the role they could play in helping members embrace a healthier lifestyle.

The insight

Their positive attitude and aim to motivate customers to live better was the key to differentiating them in a crowded category. In line with this, we refreshed the identity and tone of voice (focusing on positivity) and even changed their name – from Asteron to AsteronLife – to more efficiently communicate who they are and what they do.

The solution

A fresh and optimistic identity that sets AsteronLife apart from all its coposition as a ‘positively different’ insurance company.