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Australian National University

The task

The Australian National University is one of Australia’s leading universities. Like many universities, they are asking how they should position themselves in a dynamic educational environment where students’ needs are
changing fast.

The insight

ANU should be very proud of its heritage and its academic achievements but it needs to proclaim its achievements boldly and confidently.

The solution

We modernised the presentation of their crest and gave it greater dignity, without altering its shape or features. We took the initials ANU out of the logo and created a bold graphic device. The shape creates a window for bold and confident imagery. It’s a window on the wall of ANU achievements. And we created a clear information hierarchy that shows how every school, department and research centre fits within the university, all building the ANU brand.