In 2012, Coffey shifted a sub-brand to master-brand strategy. Principals was engaged to develop a new verbal and visual identity that would demonstrate a modern and differentiated brand.
The identity is led by a strong tone of voice built around key headlines that bring the positioning ‘finding smarter solutions’ to life.
The headlines demonstrate Coffey’s unique capabilities based around their core positioning and client promise – supported by an illustrative style that provides a unique visual identity. The new brand identity signals a change for Coffey and creates stand out form their competitors.