Drew & Napier is one of Singapore’s top tier law firms with a long history in the region. They wanted to re-think how they were positioned, in response to greater brand building from local competitors and the arrival of global firms in the region.
The issue for Drew & Napier was neither awareness nor profile building. We recommended they position themselves as Singapore’s world-class law firm, adopting a mantle that reflected their confidence, their expertise and exceptional skills. It’s bold and confident – just like they are.
The new brand identity includes a new logo, colour palette and uses a distinctive photographic style that emphasises their collaborative approach and their confidence. It creates clear distance between them and their Singapore and international competitors.