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Financial Services Institute of Australia (Finsia)

The task

Bring to life the renewed sense of purpose of Finsia, the financial services profession’s industry-wide membership organisation.

The insight

It’s Finsia’s focus on facilitating lifelong professional achievement, performance and career advancement allows its members to reach their peak.

The solution

We developed a new identity that is bold and dynamic. Combining illustration and imagery with type, and featuring a logo and language that supports Finsia’s drive to inspire members to achieve.