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Unleashing the power of entertainment

The task

To sharpen the Foxtel identity as it joins forces with Austar to battle a raft of new IP-fuelled competitors. To build upon the existing visual assets of the brand but give it a greater sense of warmth, fun and confidence.

The insight

Foxtel’s opportunity is to reclaim the high ground, as an entertainment destination of unbeatable depth and diversity [so much more than a utility service].

The solution

A simplified identity that places vibrant ‘HD’ content back at the heart of the brand and builds a personality for Foxtel that’s forever playful, entertaining and ingenious.