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GWS Giants

Daring to dream

The task

To create a brand strategy for Team GWS to help them narrow down the 20,000 name suggestions for the team – and develop a brand identity to launch the AFL’s 18th Club into a new market.

The insight

The Club vision is bold: to become a top quartile Australian sporting club. The task ahead is enormous: to create a new following for a new code – by building a club (and brand) that covers Greater Western Sydney, the ACT and Southern NSW. An area almost as big as France and as culturally diverse as Europe.

The solution

Tap into a community mind-set towards a better future. Bring optimism and excitement to the challenge ahead. Set a massive goal: to be football for the future. Dare to think like Giants.

GWS Giants