Most holiday companies’ advertising looks the same, with the same stale images and communications. Principals’ task was to shake up the old Holiday Specialists brand by giving it a new name, new visual identity, and fresh communications strategy to help the brand really come to life – and to distance it from the competition.
There’s nothing more exciting than a holiday. Hoot believes holidays really matter, and its vision is to be Australia’s best loved family holiday company, as a result of the expertise and enthusiasm of its staff. We needed a new name and identity to capture this.
The new name, Hoot, is a word that instantly evokes the idea of fun and excitement, while the new brand identity is vibrant, bold, engaging, and memorable – just like Hoot.
Hoot Website: https://www.hootholidays.com.au