Think global, feel local.

Hyundai has been a part of Australian life for over 30 years. Now, as it continues to grow, it’s focused on becoming a brand that’s more in tune with the locals.

As part of this new global identity system, Principals worked with Hyundai Australia to breathe local life into the framework – making the brand more relevant than ever. We gave each model a relatable owner persona, and captured Hyundai’s role in people’s everyday lives in a natural and unforced way. It’s all about everyday leadership.

Ultimately, we helped them become an essential part of life’s journey for their customers – along for the ride each and every day.