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Institute for Creative Health

The art of happiness

The task

To give the Arts and Health Foundation a new name and identity that reflects who they are and what they do and differentiates them from other organisations in their sector.

The insight

Arts and Health Foundation needed to be seen as a leader in the sector and to cut through the conventions of the category.  This would give them greater presence to allow them to be more outspoken, provocative and the straight talking leader in communicating the key issues to their key audiences.

The solution

We created a new name that says more about what they do – The Institute for Creative Health – along with a new and engaging identity that provides a platform to get their messages heard.