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Peoplecare

Loving people

The task

Peoplecare is a small, not for profit private health insurer. In 2006, they became an open health fund available to anyone in Australia. They needed a new brand positioning, unique identity and tone of voice to help them in their competitive market.

The insight

It all starts with personal service. Peoplecare’s strategy is based on what they do best. They don’t use automated voice response systems and everyone who calls speaks directly to someone from Peoplecare. This approach underpins everything they do.

The solution

The new brand strategy – Personal is Best – positions Peoplecare as the health insurance provider that is crystal clear, 100% engaged, results oriented. We created a brand identity and look and feel for Peoplecare. It’s fresh, it’s cheeky. It’s called Love People. The new identity was merited in the global ReBrand 2011 awards.