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We were commissioned to create a new positioning, name and visual identity for Airlines PNG, PNG’s 2nd largest airline. The airline had recently changed ownership and was now owned by PNG shareholders, they had restructured and were ready to present a new face to the world.


The company was genuinely a people’s airline, in that it was used extensively by local PNG people to travel to remote parts of the country – and it had become an important carrier for businesses in PNG. They truly were a business that was about people connecting people.


We recommended they change their name to PNG Air, which was easier to use. We created a completely new visual identity, which is based on a pattern of important cultural icons of PNG. The new identity plays an important part in all new marketing communications, signage and uniforms.

It will be launched in November 2015.