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The Song Company

Vocal leadership

The task

Reach new audiences for The Song Company’s adventurous vocal music. Like most arts organisations, The Song Company had limited marketing resources to devote to achieving this.

The insight

Their music is breakthrough, world class and accessible, so we needed to create a new identity that reflected it.

The solution

A new logo, together with a new look and feel, which provides a platform for The Song Company to really stand out. Creating annual subscription brochures and promotions since 2007 with an artistic and fresh feel each year. We were proud to receive an Australian Business Arts Foundation Award for Good Practice in 2012, a merit in 2008 and a distinction in the 2013 global ReBrand awards.