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Transurban

Task

Transurban manages and develops urban toll road networks in Australia and the United States of America.

We were commissioned to work on their corporate and to create a new corporate brand that reflects Transurban’s growing presence and future ambitions.

Insight

Transurban’s vision is to strengthen communities through transport.
So we needed to modernise the corporate brand and give it greater presence, with investors and increasingly with the many communities they work with in providing toll roads and better connected journeys.

Solution

We created a new corporate mark – a fresher, more distinctive symbol and typography. It was essential that this mark worked across both digital and traditional media.

And we created a new brand look and feel that supports the enhanced corporate positioning – linking connections to the idea of progress and growth. It’s simple and extremely confident.