Mark 2011 down as the year Christmas went digital, with six in 10 online Australians having purchased (or still intending to purchase) Christmas gifts through online retailers. This is a key

16 December 2011 by Wayde Bull O

Like any effective customer relationship program, the idea is to maintain a close relationship with your customers to build a long-term relationship. And, like all healthy (being profitable)

8 December 2011 by dustin O

While the idea of gamification is new, using games to increase brand recognition and preference isn’t. In-game advertising (IGA) has been around for years, in fact the earliest form of IGA was in

4 December 2011 by dustin O

Oh no, not another digital marketing buzzword Gaming or “Gamification” is  fast becoming one of the most powerful tools in brand building since the loyalty program, only difference is that

29 November 2011 by dustin O

When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your

25 November 2011 by dustin O

As TV shows go, The Big Bang Theory is probably the biggest in the Western world right now.  New episodes rake in 12 million viewers a week in the US and around 1.5 million here.  Not bad for a

20 November 2011 by Wayde Bull O

Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 10,659,580 Facebook users in the Australia, which makes it #19 in the

9 November 2011 by Robyn Smart O

Facebook Deals came into play. It's Facebook Places, just with a tangible reward added. Before conducting our latest Digital Pulse study, Facebook Places was nothing more than friends sharing

17 August 2011 by dustin O

We asked Australians if they ever used an application on their mobile phone or tablet that detects their location, 62% of the respondents said ‘No’. This shows that there is slow uptake of

15 August 2011 by dustin O

While the uptake of web-connected mobile phones and tablets has been swift in Australia, the majority of their owners have yet to take the next step and embrace the use of location-sensing

15 August 2011 by Wayde Bull O

It’s a lobbyist’s lot to exaggerate the misfortunes of their cause. As does The Retail Coalition, the pressure group backed by retailing heavyweights Solomon Lew, Gerry Harvey and Bernie Brookes.

14 August 2011 by Wayde Bull O

Google CEO Eric Schmidt speaks with breathtaking candour on the topic of online privacy.  He recently said, in a totally matter-of-fact way: "We know where you are.  We know where you've been.  We

9 August 2011 by Wayde Bull O