Category Archives: Gaming
Gathering rich customer data through play |
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Like any effective customer relationship program, the idea is to maintain a close relationship with your customers to build a long-term relationship. And, like all healthy (being profitable) long-term relationships, the key ingredient is listening to understand the evolving needs … Continue reading
Just to be clear – Gamification is not in-game advertising |
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While the idea of gamification is new, using games to increase brand recognition and preference isn’t. In-game advertising (IGA) has been around for years, in fact the earliest form of IGA was in the 1978 computer game Adventureland, which inserted … Continue reading
Taking brand engagement to the next level |
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Oh no, not another digital marketing buzzword Gaming or “Gamification” is fast becoming one of the most powerful tools in brand building since the loyalty program, only difference is that it is less about the monetary rewards and more about … Continue reading
The games that people play |
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When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, … Continue reading
Brands need to get in on the game |
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As TV shows go, The Big Bang Theory is probably the biggest in the Western world right now. New episodes rake in 12 million viewers a week in the US and around 1.5 million here. Not bad for a show … Continue reading