Category Archives: Mobile
The festive season goes digital |
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Mark 2011 down as the year Christmas went digital, with six in 10 online Australians having purchased (or still intending to purchase) Christmas gifts through online retailers. This is a key finding in Principals’ latest Digital Pulse study, a quarterly … Continue reading
Taking brand engagement to the next level |
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Oh no, not another digital marketing buzzword Gaming or “Gamification” is fast becoming one of the most powerful tools in brand building since the loyalty program, only difference is that it is less about the monetary rewards and more about … Continue reading
The games that people play |
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When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, … Continue reading
Brands need to get in on the game |
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As TV shows go, The Big Bang Theory is probably the biggest in the Western world right now. New episodes rake in 12 million viewers a week in the US and around 1.5 million here. Not bad for a show … Continue reading
And then suddenly…… |
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Facebook Deals came into play. It’s Facebook Places, just with a tangible reward added. Before conducting our latest Digital Pulse study, Facebook Places was nothing more than friends sharing their location with others through their profile. Now, Facebook has integrated … Continue reading
Location-based Services: Off to a slow start |
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We asked Australians if they ever used an application on their mobile phone or tablet that detects their location, 62% of the respondents said ‘No’. This shows that there is slow uptake of Location-based services within the Australian market. Simply, … Continue reading
Lukewarm welcome for location-based apps |
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While the uptake of web-connected mobile phones and tablets has been swift in Australia, the majority of their owners have yet to take the next step and embrace the use of location-sensing apps. Principals’ latest Digital Pulse study, published this … Continue reading