Category Archives: Retail

The festive season goes digital


Mark 2011 down as the year Christmas went digital, with six in 10 online Australians having purchased (or still intending to purchase) Christmas gifts through online retailers. This is a key finding in Principals’ latest Digital Pulse study, a quarterly … Continue reading

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And then suddenly……


Facebook Deals came into play. It’s Facebook Places, just with a tangible reward added. Before conducting our latest Digital Pulse study, Facebook Places was nothing more than friends sharing their location with others through their profile. Now, Facebook has integrated … Continue reading

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