Category Archives: Trending
The festive season goes digital |
|
|
|
|
Mark 2011 down as the year Christmas went digital, with six in 10 online Australians having purchased (or still intending to purchase) Christmas gifts through online retailers. This is a key finding in Principals’ latest Digital Pulse study, a quarterly … Continue reading
Brands need to get in on the game |
|
|
|
|
As TV shows go, The Big Bang Theory is probably the biggest in the Western world right now. New episodes rake in 12 million viewers a week in the US and around 1.5 million here. Not bad for a show … Continue reading
And then suddenly…… |
|
|
|
|
Facebook Deals came into play. It’s Facebook Places, just with a tangible reward added. Before conducting our latest Digital Pulse study, Facebook Places was nothing more than friends sharing their location with others through their profile. Now, Facebook has integrated … Continue reading
Location-based Services: Off to a slow start |
|
|
|
|
We asked Australians if they ever used an application on their mobile phone or tablet that detects their location, 62% of the respondents said ‘No’. This shows that there is slow uptake of Location-based services within the Australian market. Simply, … Continue reading
Lukewarm welcome for location-based apps |
|
|
|
|
While the uptake of web-connected mobile phones and tablets has been swift in Australia, the majority of their owners have yet to take the next step and embrace the use of location-sensing apps. Principals’ latest Digital Pulse study, published this … Continue reading