Do your people understand your brand promise? Internal
branding is all about bringing the brand to life within the
organisation. It’s what moves the brand from being a
great idea on paper to being a living reality. 

Internal branding tends to be more important in service-
oriented brands. In these brands the employees play a
big part in shaping the customer experience – and the
resulting brand reputation. Its importance is evident when
you consider that ‘only 33% of employees understand and
live their business strategy in their daily jobs’ (ABC, 2005).

With internal branding, we aim to build intellectual and
emotional commitment to the brand. We do this by informing
and inspiring your people and helping them to change.