What’s in a name? Far more than meets the eye.

Naming strategy is a key component of brand strategy.
When do you know whether a name should be changed?
Can your brand name stretch to a new category?
What will create most value for your business?

We can answer these and other questions by customer
research and competitor analysis. We create new names
using proprietary methods and we then work with
your legal advisers to ensure that names are available
for registration to you in your category in local or
international markets.

Our naming projects include James Squire (Lion Nathan),
Jackson’s Landing (Lend Lease),Tastemaster (Coles) and
Think Brick (The Clay and Brick Pavers Institute).