Principals | Brand strategy, brand identity and design agency I Sydney & Melbourne http://www.principals.com.au Principals | Brand strategy, brand identity and design agency I Sydney & Melbourne Tue, 16 Apr 2013 23:57:49 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Happiness is when http://www.principals.com.au/moving-minds/happiness-is-when/ http://www.principals.com.au/moving-minds/happiness-is-when/#comments Tue, 16 Apr 2013 05:49:57 +0000 admin http://www.principals.com.au/?p=5187 http://www.principals.com.au/moving-minds/happiness-is-when/feed/ 0 If it’s easy http://www.principals.com.au/moving-minds/if-its-easy/ http://www.principals.com.au/moving-minds/if-its-easy/#comments Wed, 30 Jan 2013 00:50:30 +0000 admin http://www.principals.com.au/?p=4964 http://www.principals.com.au/moving-minds/if-its-easy/feed/ 0 Empires of the future http://www.principals.com.au/moving-minds/empires-of-the-future/ http://www.principals.com.au/moving-minds/empires-of-the-future/#comments Mon, 08 Oct 2012 04:43:18 +0000 admin http://www.principals.com.au/?p=4196 http://www.principals.com.au/moving-minds/empires-of-the-future/feed/ 0 The mind is like http://www.principals.com.au/moving-minds/the-mind-is-like/ http://www.principals.com.au/moving-minds/the-mind-is-like/#comments Tue, 13 Mar 2012 02:44:37 +0000 admin http://www.principals.com.au/?p=3401 http://www.principals.com.au/moving-minds/the-mind-is-like/feed/ 0 The only interesting http://www.principals.com.au/moving-minds/the-only-interesting/ http://www.principals.com.au/moving-minds/the-only-interesting/#comments Mon, 28 Nov 2011 00:40:38 +0000 admin http://www.principals.com.au/?p=2834 How many breakthrough businesses start off as an answer to a question?
For Ray Kroc the question was “Why is this tiny cafe ordering so many of my milkshake mixers?” The answer was that they were busy and the reason behind this was burgers not milkshakes. Ray went on to found what is today known as McDonald’s. Takeaway?  Noticing something and noticing that you’ve noticed it are two quite different things.
]]> http://www.principals.com.au/moving-minds/the-only-interesting/feed/ 0 A rut is http://www.principals.com.au/moving-minds/a-rut-is/ http://www.principals.com.au/moving-minds/a-rut-is/#comments Tue, 09 Aug 2011 01:19:37 +0000 admin http://www.principals.com.au/?p=2564 http://www.principals.com.au/moving-minds/a-rut-is/feed/ 0 Knowledge is a process http://www.principals.com.au/moving-minds/knowledge-is-a-process/ http://www.principals.com.au/moving-minds/knowledge-is-a-process/#comments Mon, 27 Jun 2011 12:07:13 +0000 admin http://www.principals.com.au/?p=2468 http://www.principals.com.au/moving-minds/knowledge-is-a-process/feed/ 0 A mind once stretched http://www.principals.com.au/moving-minds/a-mind-once-stretched/ http://www.principals.com.au/moving-minds/a-mind-once-stretched/#comments Sun, 22 May 2011 11:41:09 +0000 admin http://www.principals.com.au/?p=2216 http://www.principals.com.au/moving-minds/a-mind-once-stretched/feed/ 0 We have no ear lids http://www.principals.com.au/moving-minds/we-have-no-ear-lids/ http://www.principals.com.au/moving-minds/we-have-no-ear-lids/#comments Mon, 04 Apr 2011 00:17:03 +0000 admin http://www.principals.com.au/?p=2063 http://www.principals.com.au/moving-minds/we-have-no-ear-lids/feed/ 0 In a time http://www.principals.com.au/moving-minds/in-a-time/ http://www.principals.com.au/moving-minds/in-a-time/#comments Mon, 28 Feb 2011 10:40:25 +0000 admin http://www.principals.com.au/?p=1727 http://www.principals.com.au/moving-minds/in-a-time/feed/ 0