September 15, 2017 — Strategy, Thoughts
Google’s forming of holding company XXVI came as news to Hamish Cargill, director of brand language agency XXVI.
In this guest post, he challenges the tech giant’s lack of originality while simultaneously cashing in on the cachet this could bring his agency.
Ever wondered where the world’s great ideas come from? When Google commandeered our name XXVI last week, I wondered no more.
Sure, it’s likely the boffins at Google came up with the name of their own accord. But when you run the world’s most popular search engine, one thing you can’t claim when borrowing ideas is ignorance.