If you want to get out in front it’s important not to start from behind. Unless, of course, you set up a clothing brand called Aussie Bum. This, as you probably know, is a leisurewear, swimwear and underwear company that’s come out of nowhere. The trick? Pick a big market and become a global micro-national from day one by using the internet to drive international sales.

Started by a beach bum with just $20,000 eight years ago, the $20 million dollar business manufacturers everything down-under, not because it’s easy that way but because it’s better to keep an eye on the quality of the merchandise.