Insight, invention, innovation. They all require thinking. But not the everyday kind of thinking. If it’s a breakthrough you’re after, you need freewheeling thinking. And this doesn’t come from just anywhere.

First, you need some neural nutrition. An apple for example. Second you need a mental workout.
Try switching your computer on and visit vibrantbrains.org. This is a San Francisco-based brain gym that aims to do for mental health what various sweatshops have done for physical health over the years. The target market is obviously ageing baby boomers but it seems that members of Gen Y are also happy to pay US$60 per month to stretch their brains via a bank of computers.

What’s next? Neurobics circuit training perhaps?