James G. March is a very silly man. He is Professor Emeritus at Stanford Business School and one of his key insights is that companies should mess around more. What he means by this is that people should try more things out even if, when looked at rationally, they seem like silly ideas. For example, people should incorporate more ideas from outside their domain, or even make mistakes on purpose just to see where this takes them. A silly example is Paul Cave. He didn’t plan to invent the Bridge Climb. All he wanted to find was a fun day out for some people attending a conference. But silly ideas sometimes have seriously profitable consequences.