By brand identity, we mean the way your business gets recognised. Your brand identity needs to stand out and be true to what your organisation stands for.
What makes up your brand identity? It used to be just your logo. Now it’s colours, typography, imagery and, increasingly, characterful language. There is often one element which has a disproportionate influence over the brand’s identity as a whole. It might be a distinctive logo (Coca Cola), colour (Cadbury), imagery style (iPod) or language (Virgin).
Often our job is to make a brand identifiable whether the logo is visible or not. Our job is to take these elements and create something that sets your brand apart from your competitors – and ensure that it portrays the truth behind your brand.