Keeping it together
It’s an on-going challenge for marketers to keep their internal and external teams aligned to the latest thinking about their brand, its positioning, key campaign themes and physical identity elements. We work hard to capture all of the good thinking that’s gone into a new identity, by creating guidelines that are both practical and inspiring for marketers and creatives.
Our favourite guidelining tool is BrandSpace – an online hub for all your guidelines and brand assets. BrandSpace ensures everything’s in the one place and totally up to date. With multi-level security you can manage who gets access to what, whilst being certain that everyone is working with the very latest information and tools.