Dustin works as a creative brand strategist - with a digital twist. He believes that digital has the potential to align, support and enhance real world experiences. Prior to joining Principals, Dustin worked on brands throughout Africa, the UAE and the UK in both brand marketing and the digital sector. Some of his previous clients include SABMiller, Barclays, Investec, LaSalle, BP and GSK Lucozade. Dustin’s work at Principals stretches from traditional brand research and planning to developing rich online communication, content and user experiences. He also devises online and offline engagement strategies to target both internal and external audiences and build vibrant, compelling brands.
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