Katherine is a Planning Associate responsible for conducting and analyzing research and translating the findings into brand and communication strategies.
Katherine has worked in planning and research roles in both Sydney and Melbourne. Prior to joining Principals Katherine worked at IdeaWorks, Starcom and Grey Melbourne. Previous clients include Big W, Coates Hire, Lenard’s Chicken, Covergirl and AXA.
Katherine has strong primary research experience having worked across Grey’s proprietary research study Eye on Australia as well as freelance depth interview projects. Katherine has a Masters Degree in Advertising from RMIT University, a Graduate Diploma in Marketing from Swinburne University and a Combined Studies Honours degree (majoring in Social Studies) from Newcastle University in the UK.
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