-
Sam Osborn
Sam leads the business and team
in Melbourne. With a background in
marketing management and brand
strategy, Sam brings a unique mix
of client and consulting experience
to Principals. Since joining in January
2008, he’s worked on a range of
existing and new client projects.
His clients include NAB, Coles,
CGU and the Alannah and Madeline
Foundation.
As CEO and a founding director of
the Australian arm of global brand
consultancy Interbrand, Sam has
worked with many leading national
and international brands. In Australia,
these include ANZ, BlueScope,
Cadbury Schweppes, GE Money,
Fonterra, McDonalds, Telstra, Toyota
and Tourism NZ. He has also held
senior marketing roles with the RACV
and NAB. When not advising on
brands he is talking about brands
at conferences, client events and
in the media.