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Sandy Belford
Sandy formulates strategy, inspires and motivates our design teams and ensures that our clients make the most of our creative thinking.
He has helped create smart branding solutions for many of our clients, including APEC, Blake Dawson, Clayton Utz, Esanda (ANZ Bank), National Australia Bank, Kaplan Professional and Telstra.
After joining The Partners in London he established their Sydney office in 1999. In 2002 he brought his team across to Principals. His brand-consulting experience includes working for Addison in the UK where he ran major strategy and identity projects for clients such as the Royal Bank of Scotland, British Steel, Grant Thornton and Credit Agricole.
On the client side he was global corporate communications manager for Hartstone and corporate communications manager for Bestobell plc.