Simon is responsible for setting the creative standards of large brand identity projects. During his more than 20 years' design and branding experience he has worked on many high profile clients spanning a diverse range of agendas, geographies and sectors. These clients include Argos, Aston Villa Football Club, British Airways, the British Heart Foundation, Cable and Wireless, Comic Relief, Egg (internet bank), Maersk, Norgren, Trust Investment Bank and Waterstones.
The opportunity to work for a leading Australian agency in a sunny city drew Simon to Principals from his role as creative director of Interbrand London. Over the years Simon has won various awards, including D&AD, Design Effectiveness, Creative Circle, New York Festival and Design Week. He is a regular conference speaker and columnist on design and branding.
