Tessa ShawTessa runs our NZ operations from Auckland, drives new business and leads our relationships with our NZ based clients, including Westpac and Yellow.
With her Brand Strategist hat on, she helps clients understand what makes their brand different, devises strategies to (re)position their brands, and translates brand strategies into creative briefs for our design and internal brand teams. She also inspires and motivates the teams to think about how today's digital consumers engage with our clients' brands.
Tessa led our operations with NAB and MLC for many years, and the team that created the REBRAND award winning GWS Giants brand (the AFL’s newest team). She has helped reposition other financial and professional service organisations including the Tax Institute, and Catalyst Mutual Banking, which also won REBRAND Awards.
She’s worked with brands in NZ, USA and Australia.