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Wayde Bull
Wayde is a founding partner of
Principals. As head of our strategic
planning team he has led vision
projects for leading brands including
Coles Myer, Fairfax Media, Telstra
and Toyota. He has also developed
international brand strategy projects
for clients such as Austrade (the
Australian Trade Commission),
Lion Nathan and New Zealand Milk.
Before co-founding Principals,
Wayde was Planning Director
at George Patterson in Sydney.
Earlier still, he was planning head
on Scottish Courage Breweries for
Young&Rubicam in London. He has
also worked for Y&R as a strategic
planner in New York. He started out
as a market researcher with Kodak
in New Zealand before Kodak lured
him to London.