Wayde is a founding partner of Principals. As head of our strategic planning team he has led vision projects for leading brands including Coles Myer, National Australia Bank and Toyota. He has also developed international brand strategies for clients such as Austrade, Lion Nathan and Telstra.
Before co-founding Principals, Wayde was Planning Director at George Patterson in Sydney. Earlier still, he was a planning head at Young & Rubicam in London and New York. He started out as a market researcher with Kodak in New Zealand.
