Make the most of Australia hosting APEC. The Federal Government wanted to warmly welcome APEC members, project Australia's stance on regional cooperation and provide a strong presence for the events.
The insight
Australia’s optimism and vibrancy can inject the APEC Forum with a
refreshing, collaborative spirit.
The solution
A brand identity derived from Australian imagery that is warm and inviting yet official. The deceptively simple logo was even featured on a coin and the Sydney Harbour Bridge. We also developed all guidelines and implemented the identity for a huge range of events held across Australia over many months.
APEC Australia 2007 logo
APEC Australia 2007 stationery
APEC Australia 2007 reception & Sydney Harbour Bridge
