Make the most of Australia hosting APEC. The Federal Government wanted to warmly welcome APEC members, project Australia's stance on regional cooperation and provide a strong presence for the events.

Australia’s optimism and vibrancy
can inject the APEC Forum with a refreshing, collaborative spirit.

A brand identity derived from Australian imagery that is warm and inviting yet official. The deceptively simple logo was even featured on a coin and the Sydney Harbour Bridge. We also developed all guidelines and implemented the identity for a huge range of events held across Australia over many months.